Victor Yocco

Victor is a researcher and strategist at Intuitive Company, a user focused research, design, and development firm located in Philadelphia, PA. He is the current Vice Chair of PhillyCHI, an organization representing students and professionals interested in HCI and UX fields in Philadelphia and the Delaware Valley. Victor received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings such as science centers and zoos. His current interests include persuasive communication and incorporating social science theories into design. He has written on these topics for A List Apart, Smashing Magazine, and a number of academic journals. Connect with him on LinkedIn.

Stories by Victor Yocco

This article is a guide on what to expect, and how to get the most from your UX researcher–a user manual, if you will. You will invest a lot in your researcher and you deserve the greatest return. You should have high expectations for this critical component of your UX team, and following the recommendations…