Author: Laura Klein

Laura Klein is a Lean UX and Research expert in Silicon Valley, where she teaches companies how to get to know their users and build products people will love. She blogs about UX, metrics, customer development, and startups at Users Know. Her book, UX for Lean Startups, was published by O’Reilly and is aimed at helping entrepreneurs learn enough research and design to let them validate their ideas. Twitter @lauraklein Book UX for Lean Startups

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Foundational Thinking

Intent to Solve

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When we’re building products for people, designers often do something called “needs finding” which translates roughly into “looking for problems in users’ lives that we can solve.” But there’s a problem with this. It’s a widely held belief that, if a company can find a problem that is bad enough, people will buy a product that solves it. That’s often true. But sometimes it isn’t. And when it isn’t true, that’s when really well designed, well intentioned products can fail

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Agile/Lean UX / Discovery, Research, and Testing

The Right Way to Do Lean Research

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StartX, a nonprofit startup accelerator, recently devoted an entire day to the role of design in early-stage companies. One panel included Laura Klein, Todd Zaki-Warfel, Christina Wodtke, and Mike Long. Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and Todd penned the bestselling Rosenfeld Media Prototyping book. Christina has been cross-teaching design to entrepreneurs and entrepreneurship to designers at institutions such as California College

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