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How to Breathe Life Into Personas

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Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get out of the mindset of thinking about users abstractly. “User” sounds like it does not refer to real people who have desires, concerns, past experiences.

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