Barnabas Nagy

Barnabas is a freelance UX designer who is keen on making things organised and simple. He believes that common sense is the most important UX discipline and empathy is the most important UX emotion. His website is You can follow him on twitter @commonsenseux.

Stories by Barnabas Nagy

Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get…