It’s a Bird, It’s A Plane, It’s a User Champion

Thoughts On A Hybrid Role Written by: Kevin Fenton

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion.

In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because the user champion borrows some of the best ideas from both disciplines. From agile, it takes the idea of the product owner (or in this case, product champion). From UX, it takes a conviction in the value of user feedback.

This role of user champion may be the distinctive product of a distinctive design process—our shop focuses on highly knowledgeable, highly engaged business users—but it seems to have broader application.

As you might expect, the hybrid reflects its components. Continue reading It’s a Bird, It’s A Plane, It’s a User Champion