Entertainment, education, and collaboration software is often used by two or more people simultaneously. Each of these groups has a different set of needs and expectations, and each can be modeled as a group persona, rather than as individual users.
is the author of Observing the User Experience: A Practitioner's Guide to User Research (Morgan Kaufmann), and has been developing commercial websites since 1994. He is a founding partner of Adaptive Path, one of the world's premier user experience consulting companies. Previous to co-founding Adaptive Path, Mike was the interaction designer of HotBot, the award-winning search engine, and
creator of the Wired User Experience Laboratory, where he served as chief
He is currently an independent consultant, focused on ubiquitous computing and on the ways that such technology changes everyday objects and experiences. His blog is www.orangecone.com.