Extending a Technique: Group Personas

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Spock: “The needs of the many outweigh the needs of the few.”

Kirk: “Or the one.”

–Star Trek II: Wrath of Khan

I recently had the pleasure of teaching a workshop on applying user-centered design methods to personal technology design in a European amusement park.

The workshop started out typically. We interviewed company management, mapped out the goals of the company, the context in which the project was being done and collected information about how people currently behaved in the park. We then identified several classes of users, created personas for them, and started creating scenarios using these personas.

Initially, the workshop progressed about as it would if we were going to be designing a piece of desktop software or a website, but the minute we started developing personas and scenarios, the unique nature of the park started to become clear. Continue reading Extending a Technique: Group Personas