Ross Howard

Ross is a graphic designer who is passionate about emerging web technologies and how they will make the internet more useful for everyone. He currently works with the amazing team at Shift in New Zealand, and has a quiet little blog at

Stories by Ross Howard

September 19th, 2006

Ambient Signifiers

How I Learned to Stop Getting Lost and Love Tokyo Rail

When navigating a complex system—be it a website or a large
transport network—it’s easy to get lost. Ross Howard points out how
subtle signifiers can make a big difference.