Achieving simplicity is not that simple when you are dealing with complex modern device design. Rob Tannen mused on lazy shortcuts, artificial constraints and Maeda’s crusade on the complex.
Rob Tannen is the Director of Research at BresslerGroup, an established industrial design fim. He leads projects efforts in human factors, usability and design research. Rob authored numerous articles and presentations for the IDSA, the Human Factors & Ergonomics Society (HFES), and the Usability Professional's Association (UPA). He created and editsthe blog for the IDSA's Human Factors professional interest section, which promotes human factors knowledge and research methods to designers: http://www.designingforhumans.com Rob has a B.A.in Cognitive Science from Vassar College, and Masters and Ph.D. degrees in Human Factors from the University of Cincinnati.