How Large and Boutique Consultancies Can Partner for Better Design

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Which is the better athlete: the marathoner or the sprinter? Both focus on hitting the finish line but possess far different skill sets. Yet any successful track and field team needs both types of athletes to win awards and recognition. Having a collection of overlapping and complementary skill sets makes any group better able to confidently achieve desirable outcomes.

This same principle holds true when contemplating partnerships between giant management consultancies like Accenture, McKinsey & Co., Bain & Co., or Boston Consulting Group, as well as boutique design consultants like my own, MU/DAI. Although both types of entities have their niches, they gain tremendous value from working in tandem to move projects forward.

Management consultancies often employ rapid design sprints, driving immense value for their clients. But these sprints can be more effective and less risky overall by partnering with a smaller design consultancy. Whether the major consultancy white-labels or acknowledges its smaller partner doesn’t matter; what matters is that both organizations, as well as the client, gain valuable benefits from the relationship.

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Five Strategies for Infusing VR Design with Empathy

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The desert was frigid and the sun was just peeking over the mountains when we arrived at the Mojave Air & Space Port. A full-scale rocket prototype at the end of a long driveway marked the spaceport’s entrance. I was just a walk away from realizing a small part of a big dream: being part of space exploration.img-6566

Space travel and participation in the space economy are pretty much impossible for all but the most elite scientists, astronauts, and billionaires. XCOR, an aerospace company with unique methane-based rockets and a reusable space plane, enlisted my firm to design a completely immersive experience and bring the exhilaration of space travel alive for students, pilots, and investors.

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