How Large and Boutique Consultancies Can Partner for Better Design

Which is the better athlete: the marathoner or the sprinter? Both focus on hitting the finish line but possess far different skill sets. Yet any successful track and field team needs both types of athletes to win awards and recognition. Having a collection of overlapping and complementary skill sets makes any group better able to confidently achieve desirable outcomes. This same principle holds true when contemplating partnerships between giant management consultancies like Accenture, McKinsey & Co., Bain & Co., or

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Five Strategies for Infusing VR Design with Empathy

The desert was frigid and the sun was just peeking over the mountains when we arrived at the Mojave Air & Space Port. A full-scale rocket prototype at the end of a long driveway marked the spaceport’s entrance. I was just a walk away from realizing a small part of a big dream: being part of space exploration. Space travel and participation in the space economy are pretty much impossible for all but the most elite scientists, astronauts, and billionaires.

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