IDEA 2009 – Day 1

IDEA2009 had the world’s foremost thinkers and practitioners converge on Toronto’s MaRS Convention Center to share the big ideas that inspire, along with practical solutions for the ways people’s lives and systems are converging to affect society. Listen and learn from experts in a variety of fields as we all continue the exploration of Social Experience Design.

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Day 1 @idea09 | Day 2 @idea09

The Impact of Social Models – Luke Wroblewski

As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.

How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.

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Social Spaces Online: Lessons from Radical Architects – Christina Wodtke

While Information Architecture took its name from architecture, it took very little else. This is not surprising, as the early days of the web were about making sites that supported the interaction between people and data. The obvious model back then was a library; a library is a space for humans to receive knowledge. But with the rise of social networks, and the integration of community into almost all online experiences, more architecture practices are directly transferable to design. Online spaces are no longer just about findability, but about falling in love, getting your work done, goofing around, reconnecting with old friends, staving off loneliness… humans doing human things.

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Making Virtual Worlds: Games and the Human for a Digital Age – Thomas Malaby

The rise of virtual worlds (World of Warcraft, Everquest) has prompted new questions about the status of games in a digital age. Thomas Malaby’s research at Linden Lab, makers of Second Life, suggests that game design and game development practice are becoming a key part of how some high tech companies operate. Instead of relying on top-down and procedural decision-making, these organizations contrive complex and game-like systems that promise to generate legitimate decisions from the ground up.

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User Experience as a Crucial Driver of Social Business Design – Jeff Dachis

Everything that can be digital will be. Why? Because it’s faster, better, and cheaper. UX in the digital world will be the key definer of value. UX design now means to embrace a whole new set of behaviors and characteristics. Social Business Design is a framework to understand and think about the multi-faceted users and the way they participates inside a business ecosystem in meaningful ways.

Co-founder of Razorfish, Inc., and current CEO of the Dachis Group, Jeff Dachis suggests that Experience design has started to evolve into Business Design – a fully connected ecosystem of suppliers, shareholders, employees, products, and supply chains. But don’t get too comfortable, b/c the future is about to change…again!

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Bare Naked Design: Reflections on Designing with an Open Source Community – Leisa Reichelt

For the past 12 months Leisa has been working, with Mark Boulton on a series of projects with the Drupal community – firstly to redesign Drupal.org, and then following the success of that project, to work with the Drupal community to try to address some significant user experience issues in the interface of Drupal itself.

In this presentation, Leisa shares war wounds and learnings from their work with the Drupal community as well as some questions and challenges for both designers and open source communities. She examines what it is like to design openly with communities and whether good design can ever flourish in a meritocracy like the Drupal community.

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Does Designing a Social Experience Affect How We Party? Of Course It Does! – Maya Kalman

What makes an event whether social or corporate a true success? What makes you want to go to a party or networking event? And what makes you want to stay!

That premise, of what should or could have been done to make that event a success is the core of the concept behind “Social Experience Design” and what we’ll be discussing in this session. Maya will explore what goes into planning the perfect event. How do we approach the task at hand? How do we insure success? What has changed in the last year and what are next year’s trends? And how have events and the art of event design changed now that “social networking” is part of almost everyone’s daily life.

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The Information Superhighway: Urban Renewal or Neighborhood Destruction? – Mary Newsom

As a long-time practitioner of daily newspaper journalism who sees the economic model of the newspaper industry sinking (and broadcast journalism isn’t in much better shape), Mary looks into what will happen to cities if/when the mass media splinter.

With all of the “new media” journalism: the emerging trends of crowd-sourcing, blogging, YouTube, Twitter and the general explosion of information available to people, this makes virtually anyone, a potential journalist. What are the implications for information, and for the dependability of that information?

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These podcasts are sponsored by:

Information Architecture Institute: Through education, advocacy, services, and social networking, the IAI has 1400 members from 80 countries demonstrating the value of Information Architecture to the world at large.




IDEA brings together the worlds foremost thinkers and practitioners. Sharing the big ideas that inspire, along with practical solutions for the ways peoples lives and systems are converging to affect society.




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