Author: Dave Feldman

Dave Feldman is an entrepreneur and product designer based in San Francisco. Currently he’s co-founder and Chief Product Officer at Emu, and the author of Stky for iPhone. Previous gigs include Entrepreneur in Residence for CrunchFund, Sr. Director Special Projects at AOL/TechCrunch, and Director of UX for Yahoo! Messenger. A longtime resident of Cambridge, MA, Dave moved to San Francisco in 2007 and refuses to leave. He's a fan of great beer & great food. Dave blogs at Operation Project, tweets at @dfeldman, and is extremely active on whatever social network was announced a few hours before you read this.

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Design Principles / Foundational Thinking

A Truly Ambitious Product Idea: Making Stuff for People

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When I was eleven, my parents bought a Mac Plus. It had a tiny monochrome screen, a floppy drive, and 1MB of memory. And it came with something called HyperCard. HyperCard let you make stuff. It had documents called stacks, each a series of cards – similar to PowerPoint today. In addition to graphics and text, you could create buttons and tell them what to do – flip to another card, show or hide an object, and so forth. Down at

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