I am a firm believer that success starts with the statement of work (SOW). An appropriate and attainable SOW determines whether my team of UX designers and researchers get the time and activities we require to fully understand a client’s needs and fashion a suitable solution.
Regrettably, we often work within overly prescriptive SOWs that dictate a solution before we have a chance to understand the problem. One reason projects are poorly scoped is our clients’ discomfort with ambiguity. Clients understandably want to know what they are getting for their investment: Who will be on the team? What will they deliver? How will they deliver it? How long will it take?
But prematurely-fixed outputs confine the value of design strategy. Designers need flexibility to define the solution once they have complete information.
In design school, when a classmate was uncertain about an ambiguous direction, we urged them to trust the process. This platitude served us well as students, but it is not as persuasive in the boardroom. Our clients need more.
In this article, I’ll discuss three methods we use to reassure our clients when trust the process isn’t enough. Continue reading Trusting the Process