Focus on Usage Maturity: Part III

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Using a Usage Maturity Matrix to Make Design and Strategy Decisions

Early Foundations

You may recall from earlier installments in this series, that usage maturity is a measure of users’ comfort and familiarity with, and degree of use of, a product, process or place.  

During our master’s capstone research at Kent State, my project partner and I explored the varied levels of usage maturity of participants using Apple’s voice assistant Siri and found usage maturity did not coincide with participants’ tech savviness. 

To illustrate this, think of your own tech savviness and score yourself with one to five stars, five being high. 

Now, think of an app or program that confounds you, that you struggle to learn or use well. 

Do the challenges with that digital experience compel you to lower your tech savviness rating? Probably not, you retain your 3 or 5 or however-many savviness stars, but your usage maturity with that program may be low.

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