Author: Abby Covert

Abby Covert is an independent information architect working and living in New York City. With a proven track record in establishing user-centric practices in a variety of creative environments, Abby also has a reputation for stellar information architecture work in a variety of consulting contexts. Her diverse portfolio includes work for among others: Nike, IHOP, Herman Miller, Kraft Foods, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service, BlueCross BlueShield, JSTOR, Fidelity Investments, Bank of America, The Hartford Insurance. Abby prides herself on being an active organizer and mentor within the design community. She served as Executive Producer for IDEA in 2010 and the Information Architecture Summit in 2010 and 2012. Abby serves as an advisor for and holds credit for inventing World Information Architecture Day, which held an inaugural event in 2012 with 14 locations globally serving over 1600 attendees.

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Foundational Thinking / Professionalism / Workplace and Career

A Perfection of Means and a Confusion of Aims

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“A perfection of means, and confusion of aims, seems to be our main problem” – Albert Einstein My work involves helping people to understand how to best plan circumstances in which users are engaged and satisfied with their experience. Yet, I do not call myself a user experience designer. I am an information architect. I work on clarifying information and the structure it should take to best enable understanding. I create maps, controlled vocabularies, diagrams, flows, hierarchies, and statements of

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