A Perfection of Means and a Confusion of Aims

“A perfection of means, and confusion of aims, seems to be our main problem” – Albert Einstein My work involves helping people to understand how to best plan circumstances in which users are engaged and satisfied with their experience. Yet, I do not call myself a user experience designer. I am an information architect. I work on clarifying information and the structure it should take to best enable understanding. I create maps, controlled vocabularies, diagrams, flows, hierarchies, and statements of

Continue reading