Author: Ben Rogers

Ben Rogers is a user experience strategist, information architect, whose background is in business analysis and classroom education. He evangelizes research and testing to inform user-centered design on projects that impact the journey of the customer. Data models, taxonomies, and usability testing make him weak in the knees. To discuss these topics, trends, or process find him @rogersblee on Twitter or visit his LinkedIn account.

Articles by this author:

Learning From Others / Process and Methods

User-Centered Design Is Everyone’s Responsibility: A Launch Checklist

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I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make this odd ritual okay or even acceptable? The risk when things are missed prior to launch The worst case scenario? Once live, a project stakeholder

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Discovery, Research, and Testing

Benchmark Your UX at All Costs

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In the user experience (UX) industry, benchmarking is a practice that measures the usability of a website. Benchmarking helps the UX researcher understand the current state of the site so the team can attack problem areas and improve them. It is very difficult to fix or improve something when you don’t know what is wrong. Imagine taking your poorly-performing car to the mechanic and they ‘fix it’ without running any diagnostics or tests. They may change the spark plugs, rotate

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