Now that you’ve figured out the navigation, placed the content, and figured out page flows, it’s time to explain just what exactly that collection of “Lorum ipsum” greeking, HTML widgets, and X-ed out boxes are, how they work, and how they meet the site goals.
Continue readingA typical maintenance project goes something like this: someone has a new piece of functionality or content they want to put up on the website. The IA’s job: find the best place for it.
Continue readingBrand should be a component of every decision a company makes, from its customer service to its logistics to its letterhead to its interactive properties. Tips and advice for the IA needing to support the brand experience within a quality user experience.
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