An important part of any user experience department should be a consistent outreach effort to users both familiar and unfamiliar. Yet, it is hard to both establish and sustain a continued voice amongst the business of our schedules. Recruiting, screening,
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Guerrilla Usability at Conferences
Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and
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