Author: Noreen Whysel

Noreen Whysel leads Validation Research at Internet Safety Labs, a standards development organization, where she created a UX audit process for “Safe & Respectful Technology.” She is a Co-Founder and COO of Decision Fish, a decision literacy firm that hosts the Behavioral Economics NYC meet-up. She teaches UX & UI Design at CUNY City Tech. She also serves on a number of privacy and accessibility working groups at Kantara Initiative and the W3C, developing trusted identity standards and ethical frameworks for responsible connected technology. Many IAs know her from when she was the Operations Manager at the Information Architecture Institute from 2005-2014. She is a coordinating member of UX Camp DC and NYC, a board member of GISMOnyc. She lives in Brooklyn with her husband, an economics professor at BMCC, and a very floofy cat named Luna. She has two grown children and guest passes to Brooklyn Botanic Garden and the Brooklyn Museum (hint, hint). Her degrees include a BA in Psychology from Columbia College and a MSLIS from Pratt Institute. Her talk “Shedding Light on Dark Patterns” was presented at the 2021 IAC: the information architecture conference.