One of our finest tasks as designers is to filter the abundance of choice into easily digestible bits. Creating great interfaces is as much about motivating, teasing, leading, and guiding users along—so that they experience value, faster—as it is to improve usability by removing friction. This requires an endeavor into product psychology and the art of designing with purpose and intent.
Author: Anders Toxboe
Anders Toxboe is a writer, blogger, developer, and designer. He manages Digital Development for the Danish Broadcasting Corporation and cares deeply about building engaging user experiences, which he blogs about on UI-Patterns.com.
To learn more about persuasive patterns, visit his blog at UI-Patterns.com, buy his persuasive pattern card deck, or take his video course on building persuasive products.
