Category: Business Design

My story of discovering, first-hand, how important psychological safety is to teams pinning their innovation hopes on frameworks like design thinking. I sat up from the exercise mat I was lying on and pushed myself off the gym floor. I hustled over to the window sill where my jacket, water bottle, and phone sat. I anxiously fumbled to unlock my phone and to tap the rewind button on the audio book, Dare to Lead, I was listening to so I

I am a firm believer that success starts with the statement of work (SOW). An appropriate and attainable SOW determines whether my team of UX designers and researchers get the time and activities we require to fully understand a client’s needs and fashion a suitable solution. Regrettably, we often work within overly prescriptive SOWs that dictate a solution before we have a chance to understand the problem. One reason projects are poorly scoped is our clients’ discomfort with ambiguity. Clients