More companies are doing user research than ever before, but what is becoming of all the information? Steve Mulder talks about strategies for getting research into shape so real people can actually use it. The key: user personas.
Continue readingThe topic of test subject compensation generates a lot of conversation.. how do you motivate test participants?
Continue readingLife is full of choices, and making these choices seems more difficult each day. Boxes and Arrows interviews Barry Schwartz, author of The Paradox of Choice, to dig into these decisions—when we make them and when we don’t.
Continue readingHow can the simple act of watching people make better products? Paco Underhill, the foremost expert in behavior market research, talks about the pyramid of knowledge, worshipping at the altar of the CEO, and the need to supersize or specialize.
Continue readingMethod acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.
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