Content strategy is all too often overlooked. From designing for readers to search and metadata to taxonomy, our authors explore the many facets of content.
Tree testing is an effective technique for evaluating navigation and taxonomy. In an environment devoid of visual design and cues, tree tests are useful for assessing existing site navigation and proposed site structure changes. Using my kitchen, I devised a plan to test the findability of my kitchen’s spices and pantries.
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Validating with users is a fundamental part of the taxonomy recipe because all this planning and re-organizing is in vain if my in-laws come back in six months and the kitchen reverts to its original state.
Continue readingConversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. The principle of ‘form follows function’ states
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This is the third in a series that has become real-life examples of taxonomies found in my kitchen. Part 3 of “Taxonomy of Spices and Pantries” looks at where and how facets can be used as multiple categories for content. Building the business case for taxonomy Planning a taxonomy The many facets of taxonomy Card sorting a kitchen taxonomy Tree testing Taxonomy governance Best practices of enterprise taxonomies Using my disorganized kitchen as an analogy, I outlined in part 1
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Planning a taxonomy covers the same questions as planning any UX project. Understanding the users and their tasks and needs is a foundation for all things UX. This article will go through the questions you should consider when planning a kitchen, er, um…, a taxonomy project.
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