Benjamin Franklin once said: “Tell me and I forget; teach me and I may remember; involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC), we frequently organize the so-called “Method Mondays,” a regular one-hour meeting series
Continue readingCategory: Process and Methods
Simplify your work and your life by learning the tools and techniques that authors have used to conquered gnarly problem spaces. From avoiding burnout to doing scrappy research on a shoestring budget, you’ll benefit from their experience, avoid making the mistakes they made, and go on to make all new mistakes of your own. (Then contribute your learnings back to us!)
When Words Are Not Enough
The frequently-raised objection when it comes to quality research, UX research included, is that the conclusions are drawn based on the participants’ declarations. However, there exist some methods which allow one to grasp the real behaviors of participants, and they
Continue readingA New Challenger Appears
Prototyping is fundamental in a host of different industries. Since I spend a lot of my time prototyping as a user experience (UX) designer, I look to other fields for insights into new techniques that might save time or more
Continue readingUser Research With Small Business Owners: Best Practices and Considerations
The majority of our work at Google has involved conducting user research with small business owners: the small guys that are typically defined by governmental organizations as having 100 or fewer employees, and that make up the majority of businesses
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Unleash Your Visual Superpower!
From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find,
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