In part one, Michael shared how to navigate company politics to set up great stakeholder interviews. Here he covers his five tips for navigating company politics, avoiding client bias, and eliciting the information you need to inform your design.
Continue readingGathering business requirements from stakeholders is critical to good design, but setting up quality interviews can be tough. Tossing out the org chart may be the best way to figure out who really wields influence over a company’s website.
Continue readingThe topic of test subject compensation generates a lot of conversation.. how do you motivate test participants?
Continue readingHow can the simple act of watching people make better products? Paco Underhill, the foremost expert in behavior market research, talks about the pyramid of knowledge, worshipping at the altar of the CEO, and the need to supersize or specialize.
Continue readingIn part one of “Metrics for Heuristics,” Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.
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