Web analytics typically provide intelligence for executives and marketers, but the real value comes from evaluating the online experience. Andrea Wiggins shows how designers can use analytics to quantify the user experience.
Continue readingIn April 2004, Boxes and Arrows sent a set of questions to Steve Krug for an interview to be published in the June edition. What we didn’t know at the time was that Steve is a notoriously slow and methodical writer. Eleven months later, to our great delight, this interview turned up. Thanks Steve!
Continue readingBuying new clothes and looking at current fashions is usually much more interesting and exciting than digging through one’s closet or laundry hamper. However, there is a lot one can learn by stopping and taking a minute to examine one’s own clothes…
Continue readingAssume that you are in charge of a development project and you have about $10,000 to spend on usability. What is the best way to use the money? What is the right thing to do for the organization? What will be best for customers?
Continue readingUser-centered design professionals pay special emphasis to one type of stakeholder—the users of the system—arguing that user experience needs to be carefully crafted to satisfy user needs. While understanding user needs and goals is certainly necessary, it is often not sufficient for producing a successful design.
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