How do you prove your worth to clients in today’s difficult economy? Performed as part of a sales proposal or the discovery phase of a project, a site assessment can uncover opportunities for improvement and help you speak knowledgeably about solutions to your potential client’s problems.
Continue readingThere are several research tools at our disposal for understanding user behavior. But how many times do we get the chance to spend as much time on research as we think is required? Combining techniques is one way to increase efficiency and still collect meaningful information.
Continue readingRecording what users do is a crucial aspect of usability testing. Fortunately, recording screen activity doesn’t necessarily cost much. Three Windows-based software programs range between $30 and $150 and offer excellent performance.
Continue reading“Customer Experience” is all about how your prospective and current customers perceive your company, based on the effort they had to expend accomplishing the above tasks. If the word “brand” pops into your head, you may go to the head of the class.
Continue readingThere are several important factors to consider when you are planning to do prototyping for user testing. You will want to make careful choices about fidelity, level of interactivity and the medium of your prototype. Chris Farnum offers descriptions and best use scenarios to help you make the best prototype decision for your tests.
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