Erin Malone, Principal at Tangible ux, has over 20 years of experience leading design teams and developing web and software applications, social experiences and system-wide solutions. Prior to Tangible, she was at Yahoo! where she led the Platform User Experience Design team and was responsible for building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!’s Registration system, designed cross-network social solutions, developed the ux team’s Intranet and other cross-company initiatives. Before Yahoo!, she was a Design Director at AOL leading a range of community and personalization initiatives; Creative Director at AltaVista responsible for the AV Live portal and community tools and Chief Information Architect for Zip2 which produced a custom content management system for local city guides, entertainment guides, maps and yellow pages, including New York Today for the NYTimes. She was the founding editor-in-chief of Boxes and Arrows, a role she served for 5 years. She is the author of several articles on interaction design history and design management and a founding member of the IA Institute. Erin has a BFA in Communication Design from East Carolina University (1986), Greenville NC and an MFA in Information Design from the Rochester Institute of Technology (1994), Rochester NY. She is the author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media and its related site designingsocialinterfaces.com.