Author: Bob Goodman

Bob Goodman is a Boston-based user experience professional whose business, BobGoodman.Net, Inc., offers information architecture, usability consulting, and interaction design. His approach combines business strategy, brand building, and workflow optimization to help companies connect with their employees, business partners, and customers.

Bob’s interests include visual perception and the psychology of individual and group decision making. He is active in several trade groups, including the User Experience Network, where he serves as Boston Ambassador. He writes frequently about technology and culture, and his work has appeared in The New York Times Magazine, the Boston Phoenix, ACM's Interactions magazine, UXMatters, and on his blog, UxCulture.com.