Two women in front of a computer

So you want to be a UX manager?

I remember a graduate student once asking me if she should continue on to a PhD program after completing her master’s degree. I asked her what she thought the benefits were to getting a PhD; she responded that having a PhD would put her on a faster track into management. Her thinking was driven by a common and faulty assumption held by many—that eventually, to progress in your career as a UX professional, you have to become a manager. The

Continue reading

User Research With Small Business Owners: Best Practices and Considerations

The majority of our work at Google has involved conducting user research with small business owners: the small guys that are typically defined by governmental organizations as having 100 or fewer employees, and that make up the majority of businesses worldwide. Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. That said, the experience has brought a long list of challenges, including those that come with small business

Continue reading

Five Things They Didn’t Teach Me in School About Being a User Researcher

Graduate school taught me the basics of conducting user research, but it taught me little about what it’s like working as a user researcher in the wild. I don’t blame my school for this. There’s little publicly-available career information for user researchers, in large part because companies are still experimenting with how to best make use of our talents. That said, in the midst of companies experimenting with how to maximize user researchers, there are a few things I’ve learned

Continue reading