Anthony Colfelt, Author at Boxes and Arrows

Author: Anthony Colfelt

Anthony is Co-Founder & Managing Director at Handmade Web & Design, a successful boutique branding, design, web development and digital marketing agency based in Berry on the NSW South Coast. Anthony co-founded the business with his wife Emma in 2012, and built up a strong team of talented professionals. They have enjoyed working with a wide range of businesses based in regional NSW, helping them to transform their digital marketing experience and business outcomes. Prior to starting Handmade Anthony had an exciting career at the forefront of digital transformation. Initially involved in the development of the BBC’s New Media division, he formed an early passion for customer-centred design and have developed specialist expertise in this field working in leadership and consulting roles in large corporations, SMEs and start-ups in the UK, USA and Australia. Anthony enjoys combining technical, strategic, creative and analytical skills to help define and improve consumer touch-points and to maximise the capability of new technology. Anthony volunteers as an educator and mentor at iAccelerate; a business incubator associated with the University of Wollongong. Handmade has built their reputation by delivering results through expertise, high-quality work and personal, professional service. They are Google and HubSpot Certified. Anthony plays a hands-on role in all client projects and enjoys coaching and developing the team to deliver excellence and create unique work that drives business results. If you’d like to chat about an upcoming project please contact me Anthony LinkedIn https://www.linkedin.com/in/colfelt/ Services and Expertise: - Website Development - Brand Development - Creative and Content Development - Digital Marketing and Social Media Strategy - SEO/SEM strategy and implementation - Lead Generation Strategy and Implementation - Automation and Integrations - Cross-Channel Service Experiences - Data Analytics - User Experience Design and Testing - Research and Strategy

Articles by this author:

Bringing User Centered Design to the Agile Environment

Posted by Anthony Colfelt

Anthony Colfelt is not anti-Agile, but he believes strongly about how user-centered design can operate in an Agile environment. Here he explains how he came to feel this way, the major pitfalls of Agile, and how he sees Agile and UCD fitting together in harmony.

July 10, 2008 Learning From Others / Professionalism / Workplace and Career

Building the UX Dreamteam – Part 2

Posted by Anthony Colfelt

In this second part of a two-part series, UX manager Anthony Colfelt follows up with some solid considerations when looking for your next superstar. Building a dreamteam goes beyond looking for tight technical skills: personal chemistry is needed to find that perfect match.

November 28, 2007 Process and Methods / Professionalism / Workplace and Career

Building the UX Dreamteam

Posted by Anthony Colfelt

Every time you hire someone for your UX team, you make a gut call that their personality and skills are what they seem. Anthony Colfelt looks to arm you with ways to make the hiring decisions that fit the best people into the reality of your business context.