Something that I feel is overlooked by a lot of product designers is the second-hand experience of their product. That is to say, above and beyond the target user, who is affected by the product—and most importantly—what is their experience?
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The War on Information
The world as we know it today is rich in information. At whim, we can usually find (without much delay) an information source that answers a question, suggests nearby restaurants, tells us how to travel, or provides us with data
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