Design is Changing Shopping (for the Better)

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Technology changes at the speed of light. Just when a shopping experience is updated for the latest craze, something new arrives on the scene and uproots the way people shop online. Even though this happens all the time, some design trends can give hints at how the landscape of eCommerce changes from year to year. Paying attention to these improvements allows us to stay on top of consumer needs and make educated guesses about where and when the next big thing happens. 

The number of people shopping online increases massively every year, especially in 2020 during the global pandemic. Online retailers can expect increased orders, and stores not yet online should get their websites up and running to meet this demand. 

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How to Improve the User Journey on Your Website

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From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points your customers have as well as predicting actions specific audiences might take. About 63 percent of marketers use buyer personas when creating content.

From my experience, here are some steps to help improve your user’s journey once you develop your target audience‚Äôs unique buyer persona.

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