Jason Hobbs, Author at Boxes and Arrows

Articles by this author:

August 23, 2006 Case Studies / Process and Methods

Journeys, Needs, and Trust: A Volkswagen Case Study

How do you establish trust and meaning for a dedicated and passionate audience, and do it across all media? Jason Hobbs gives a tour of creating a website for Volkswagen.

September 6, 2005 Foundational Thinking / Process and Methods

An introduction to user journeys

Posted by Jason Hobbs

User journeys are a method for conceptualising and structuring a website’s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build; instead you create a narrative around your user’s needs.