Louis Rosenfeld, Author at Boxes and Arrows

Author: Louis Rosenfeld

Lou is an independent information architecture consultant, and founder of Rosenfeld Media. Lou served as Argus Associates’ president from 1994-2001. Named a “Technology Pioneer” by Crain’s Detroit Business, Lou served as lead information architect on projects for such clients as AT&T, Borders Books & Music, Chrysler Corporation, Dow Chemical, and SIGGRAPH.

Lou is co-author (with Peter Morville) of the best-selling book, “Information Architecture for the World Wide Web”. Distinguished as the “Best Internet Book of 1998” by Amazon.com and called “The Most Useful Book on Web Design on the Market” by Jakob Nielsen.

Lou co-founded the Information Architecture Institute and UXnet, the User Experience Network.

Articles by this author:

Creating Your Personal Mission Statement

Posted by Louis Rosenfeld

You’re weird. In a good way, but weird nonetheless. Weird in the sense that people outside of work likely have absolutely no clue what it is you do. Maybe many at work as well. For me, this weirdness manifests itself at parties. Inevitably, a new acquaintance asks me what I do. Beads of sweat form on my forehead. My eyes dart around, desperately seeking my far more articulate wife, Mary Jean. I find her, ask her to explain me, and

August 11, 2003 Foundational Thinking / Workplace and Career

(Not) Defining the damn thing

Posted by Louis Rosenfeld

Discussions of how we should label ourselves and define our work are like flu epidemics. They break out from time to time, follow a fairly predictable course, and often make us want to barf.