At the beginning of 2004, Boxes and Arrows, takes a moment to reflect back on the predictions made for 2003 and where we landed at year’s end. Feeling optimistic, we also invited our peers in the community to share some of their professional resolutions for the new year.
Continue readingPersonalization, properly implemented, brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant. Personalization, poorly implemented, complicates the user experience and orphans content. This article describes what separates the freshness from the noise.
Continue readingWhen resources are limited, the design must be optimized to make the best use of all resources. To account for this complexity, it is important to have a clear understanding of both sides of the design equation—what you have to work with and what you are trying to build.
Continue readingA common view of vision is that it’s something handed down by a leader to the troops. When a redesign goes awry, the troops complain, “There was no vision.” But the problem goes deeper than either scenario; the problem is that there was no shared vision.
Continue readingHow often do we want to simply make our point, instead of bringing our opinions together to reach consensus? Look at all the PowerPoint presentations and slick brochures: we want to tell our view, instead of listening to others. We want our opinion to be heard.
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