The frequently-raised objection when it comes to quality research, UX research included, is that the conclusions are drawn based on the participants’ declarations. However, there exist some methods which allow one to grasp the real behaviors of participants, and they
Continue readingPrototyping is fundamental in a host of different industries. Since I spend a lot of my time prototyping as a user experience (UX) designer, I look to other fields for insights into new techniques that might save time or more
Continue readingCollecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to
Continue readingThe Jewish Torah teaches that the Creator created our world through ten utterances–for example, “let there be light.” The Jewish mystical tradition explains that these utterances correspond with ten stages in the process of creation. Every creative process in the
Continue readingIn 1982, Scott Cook was watching his wife sit at the kitchen table struggling to balance the family checkbook. Personal computers were just becoming popular and he had seen them transform work at Procter and Gamble; yet here was his
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