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Category: Design Principles

July 25, 2017 Design Principles / Discovery, Research, and Testing / Learning From Others

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Posted by Kevin George

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is

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December 20, 2016 Design Principles / Interfaces

Designing Progressive Web Applications for the Future

Posted by Mark Pedersen

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a

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August 30, 2016 Design Principles / Learning From Others

Here’s What May Sound Like a Crazy Idea

Posted by Kevin Goyena

Build a command line option into your next user interface. Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you

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June 28, 2016 Design Principles / Social UX

Second-hand UX

Posted by Dash Neimark

Something that I feel is overlooked by a lot of product designers is the second-hand experience of their product. That is to say, above and beyond the target user, who is affected by the product—and most importantly—what is their experience?

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April 5, 2016 Design Principles

4 Tips for Designing Apple Watch Apps

Posted by Marian Mota

The global wearable technology marketplace is growing at a staggering rate, estimated to increase from $7.1 billion in 2015 to $12.6 billion by 2018. One of the hottest segments in that market is smartwatches. In the past year alone, smartwatch

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