Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry

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Designing Progressive Web Applications for the Future

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a web and Android developer, I’ve been very interested in progressive web apps, not just from a professional point of view but also because this is a technology that I actually believe in.

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Second-hand UX

Something that I feel is overlooked by a lot of product designers is the second-hand experience of their product. That is to say, above and beyond the target user, who is affected by the product—and most importantly—what is their experience? If the UX team has satisfied all the needs and desires of the target user, minimized their pain-points, and maximized their ability to enjoy the most common process flows, that is truly awesome—but how does the experience they design affect

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4 Tips for Designing Apple Watch Apps

The global wearable technology marketplace is growing at a staggering rate, estimated to increase from $7.1 billion in 2015 to $12.6 billion by 2018. One of the hottest segments in that market is smartwatches. In the past year alone, smartwatch shipments have increased from 7.4 million units in 2014 to nearly 25 million units in 2015. Some analysts believe global smartwatch shipments will reach 101 million units by 2020. While Google, Samsung, and others are pouring money into wearables, Apple

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