Within most corporations, taking ownership of an intranet is an unglamorous, exhausting, and thankless job for a new intranet manager. But if approached with the same rigor, discipline, and focus as any other business initiative, the task can quickly become much simpler.
Continue readingCategory: Process and Methods
Simplify your work and your life by learning the tools and techniques that authors have used to conquered gnarly problem spaces. From avoiding burnout to doing scrappy research on a shoestring budget, you’ll benefit from their experience, avoid making the mistakes they made, and go on to make all new mistakes of your own. (Then contribute your learnings back to us!)
Managing the Complexity of Content Management
Content management systems suck. Or so you would think from the strife heard from analysts and practitioners alike. And yet, many websites regularly publish vast amounts of information with superior control and ease compared to manually editing pages.
Continue readingPersonalization is not Technology: Using Web Personalization to Promote your Business Goal
Personalization, properly implemented, brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant. Personalization, poorly implemented, complicates the user experience and orphans content. This article describes what separates the freshness from the noise.
Continue readingDesigning for Limited Resources
When resources are limited, the design must be optimized to make the best use of all resources. To account for this complexity, it is important to have a clear understanding of both sides of the design equation—what you have to work with and what you are trying to build.
Continue readingBuilding a Vision of Design Success
A common view of vision is that it’s something handed down by a leader to the troops. When a redesign goes awry, the troops complain, “There was no vision.” But the problem goes deeper than either scenario; the problem is that there was no shared vision.
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