Case Studies Archives - Page 9 of 9

Taking the “You” Out of User: My Experience Using Personas

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Meg Hourihan, co-founder of Pyra – the company behind Blogger, shares her team’s experience in the discovery of Alan Cooper and the use of personas. Through their practical application, she tells the tale of how a product cycle was turned on its ear as the team discovered they weren’t anything like their users.

March 11, 2002 Business Design / Case Studies / Discovery, Research, and Testing

The Evolving Homepage: The Growth of Three Booksellers

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What lessons have we learned about how design improves the interface between customers and companies? Perhaps we can start by asking how websites have actually changed over time, and from that we can learn how websites should change in the future.