Clifton Evans

Clifton Evans (CD Evans) has been an active member since the early communities that helped to form the field of IA. His work has been on site with companies in Vancouver, New York, San Francisco, Singapore, Dublin, Barcelona, Rotterdam, Dusseldorf, Berlin and London, working on interfaces and systems. Clifton has over ten years experience in designing interactive experiences. His work ranges from global projects desiging the Vodafone intranet, Starbucks in-store portal and Nokia gaming portal, to local projects with O2 and Murphys in Ireland and the Governements in Canada, the Uk and Spain. Other work has included the IA for the Citation Private Jet Booking system, the networking comunity for the Trinity Life Retirement Homes, the UI for the Gizmondo Device, the backend for a Mobile Ticketing Platform, with TicketText, as well as 3G Applications Requirements for Vodafone. He has published a book on eCommerce system design and development for education, taught and given seminars on the design of interactive systems and also works on exhibitions, performances and installation works both outside and within the field. Clifton currently works in Berlin, with Fjord and Nokia. His email, portfolio and cv can be found via

Stories by Clifton Evans

August 29th, 2007

Success Stories

Book Review - Designing Interactions

How do we learn from designers who have blazed the trail before us? Clifton Evans dives into Bill Moggridge’s Designing Interactions to find out what treasures lie in the stories collected by one of Ideo’s founders.

August 23rd, 2007

Design Is Rocket Science

Book Review - Interaction Design: Beyond Human-Computer Interaction, 2nd Edition

We all need help in creating the Next Great Design. Clifton Evans finds valuable support for our work in Interaction Design even as he cautions that there is not a scientific formula for design success.

May 8th, 2007

Zen and the Art of IA

Book Review of Designing the Obvious

Though Web 2.0 indicates promise for designing user experiences, Clifton Evans holds our feet to the fire of simplicity and draws us a map using Robert Hoekman’s excellent book as a guide.

The change within the interface design process over the past five to ten years has coincided with an increasing number of large companies refining an industrial style model of design instead of focusing on specialization or interaction sustainability through design accuracy.

What if there was a new way of navigating an online information space we’ve all seen before but just never thought to use? I’m talking about subtracting away information the user doesn’t want. Content filtering is a much more natural way of sorting through categories, especially when the majority of your content is under more than one subject.