An Out of the Box Rebranding

Just before the 2020 new year, we decided it was a good time to refresh the Boxes and Arrows brand identity, a time to start a fresh decade with a fresh logo. And, after a few weeks at the drawing board, we’re liking the results.  To us, the new, dynamic, and pleasingly symmetrical icon—a box made of arrows—represents the emerging dimensions of information spaces, greater interconnected continuity between people, and an ever-expanding collection of knowledge which we hope to bring

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Changing Minds

As you are reading this, how many times will you check your phone for a text, an email, a shared link, or photo? Some of these moments of attention will be based on alerts, but how many are habitual, simply checking the device for potential updates? Our minds are continually looking to continue earlier conversations or to start new ones. We have sometimes dozens of ongoing conversations, not to mention the long list of open tabs and draft emails containing

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Success Stories

How do we learn from designers who have blazed the trail before us? Clifton Evans dives into Bill Moggridge’s Designing Interactions to find out what treasures lie in the stories collected by one of Ideo’s founders.

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