Jeff Lash

Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and services. He currently works for SiriusDecisions, a research and advisory service which helps business-to-business companies improve their product management, marketing, and sales effectiveness. Prior to joining SiriusDecisions, Jeff was vice president, product portfolio management for a division of Reed Elsevier, a leading global provider of professional information solutions. He also served in senior-level product management positions across a portfolio of information products serving physicians and medical professionals, and helped design and roll out standardized product development processes across the organization. Jeff joined Reed Elsevier as a member of the user centered design team, working to understand user needs and design easy-to-use products and services, a role he also previously filled at such organizations as MasterCard and XPLANE. Jeff was a co-founder of the Information Architecture Institute (IAI), served three terms on the Advisory Board, and founded IAI’s Mentoring Program. He currently blogs about Product Management at How To Be A Good Product Manager in addition to delivering bite-sized daily nuggets of product management on Twitter (@jefflash).

Stories by Jeff Lash

“Making the Web Work: Designing Effective Web Applications” is a well-written, meaty book on the entire process of designing interactive websites from a user interface perspective. Those new to the field of user-centered design will find it most useful; intermediate or advanced practitioners looking for in-depth information specific to web applications may want to look elsewhere.

October 21st, 2002

The Elements of User Experience

Jesse James Garrett’s “The Elements of User Experience” is a concise yet meaty exploration of the many roles and disciplines that combine to create effective websites. By advocating a balanced blend of usability, creativity, and business sensibility, this text is a worthwhile introduction—or re-introduction—to the process of creating successful user experiences.

“Experience design” doesn’t just apply to online design. Paco Underhill’s “Why We Buy: The Science of Shopping” explores customer experience and consumer behavior as they affect retail and offline environments and in turn provides dozens of lessons for those in web development.

The Nielsen Normal Group report “Intranet Design Annual: The Ten Best Intranets of 2001” is a worthwhile look into successful intranets that would otherwise not be available to the general public. It is a valuable guide for anyone (not just specialists) involved in intranet design and development.