Author: Jeff Lash

Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and services. He currently works for SiriusDecisions, a research and advisory service which helps business-to-business companies improve their product management, marketing, and sales effectiveness. Prior to joining SiriusDecisions, Jeff was vice president, product portfolio management for a division of Reed Elsevier, a leading global provider of professional information solutions. He also served in senior-level product management positions across a portfolio of information products serving physicians and medical professionals, and helped design and roll out standardized product development processes across the organization. Jeff joined Reed Elsevier as a member of the user centered design team, working to understand user needs and design easy-to-use products and services, a role he also previously filled at such organizations as MasterCard and XPLANE. Jeff was a co-founder of the Information Architecture Institute (IAI), served three terms on the Advisory Board, and founded IAI’s Mentoring Program. He currently blogs about Product Management at How To Be A Good Product Manager in addition to delivering bite-sized daily nuggets of product management on Twitter (@jefflash).