Trevor Van Gorp

Trevor is the co-author of "Design for Emotion", a book on designing emotion and personality. He is also the founder and principal of Affective Design Inc., a user experience consulting firm. You can reach him at: or Or follow him on Twitter: @trevvg or @affectivedesign

Stories by Trevor van Gorp

July 2nd, 2013

Emotional Design with A.C.T. – Part 2

Designing Emotion, Personality and Relationship

Back in Part 1, we looked at how the emotions expressed by people and products communicate personality traits over time. We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own,1 but they prefer products that take on a complementary role during interaction.2 In Part 2, we’ll…

Trevor van Gorp explains how psychologist Mihaly Csikszentmihalyi’s concept of “flow” can help you design emotional web experiences by cutting through information overload to engage users.