We form relationships with products and services for the same reasons we form them with people. In this first of two installments, Trevor explains how emotion commands attention.
Trevor Van Gorp
Trevor is the co-author of "Design for Emotion", a book on designing emotion and personality. He is the founder and principal of Affective Design Inc., a user experience firm performing user research, information architecture and interaction design for clients like the City of Edmonton, Edmonton Transit System, Government of Alberta, and DDB Canada. Trevor also holds a BFA in Graphic Design and a master’s in Industrial Design. His deliverables have been featured in the book "Universal Methods of Design", and the "UX Methods Cards". You can reach him at http://designforemotion.com http://affectivedesign.com Or follow him on Twitter: @trevvg or @affectivedesign