Back in Part 1, we looked at how the emotions expressed by people and products communicate personality traits over time. We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own,1 but they prefer products that take on a complementary role during interaction.2 In Part 2, we’ll look at how relationships are formed when people interact with products over time, and we’ll explore how people experience the emotion of “love.” Then, we’ll examine how

We form relationships with products and services for the same reasons we form them with people. In this first of two installments, Trevor explains how emotion commands attention.