Looking through my parents’ storage boxes, I found letters that my mother and father sent one another prior to my existence. This unfathomable world was decades away from mobile phones, public internet connectivity, and social networking. Along with explanations of humorous or ordinary everyday episodes and proclamations of love, the letters included doodles, crossed out words, and long postscriptums. I don’t know if my mother or father ever dabbed some perfume on their letters hoping to evoke butterflies in the other’s stomach; it would not have been out of place.
My parents may not have thought about it, but their craftsmanship likely had an impact on the recipient. Perhaps my dad’s use of smiley faces (predating by 45 years when the word “emoji” was selected as Oxford Dictionary’s Word of the Year) made my mom smile. Maybe crooked handwriting or spelling mistakes hinted that one of them was anxious or hurried. The intuitive idea that the recipient of a letter responds not just to the dictionary meaning of the words within but also to the tone, paper, calligraphy, neatness, and presentation would be wrapped up by the behavioral science concept that “context matters.” When my parents customized their letters they were in control of said context. They manipulated the context to amplify their love or neutralize a piece of sad news. Continue reading Don’t Send Personal Messages Through LinkedIn (Unless You Want People to Hate You)
Most software user experience and product management teams have similar questions: How do users feel about our products? How is our product experience changing over time? How do users feel about a recent change we’ve made in the product?
Our user experience (UX) and product teams are no different, so we set up a system that provides an ongoing stream of data that answers these questions and does much more.
In this case study, we describe our user experience monitoring system at Qualtrics. With data collected through this system, we are able to monitor the overall UX of our software-as-a-service (SaaS) products, share dashboards and reports with stakeholders, and send automated messages to individuals and groups based on key performance indicators. This system complements our existing traditional UX research initiatives (such as interviewing, surveying, usability evaluations, and reviewing telemetry data) with an actionable stream of high quality user experience data collected with very little ongoing effort from our team.
Continue reading Case Study: How to Build a Digital User Experience Monitoring System
Gamification, or the addition of game-like elements to anything that isn’t a game, pops up all over the design world.
In my last post for Boxes and Arrows, I focused specifically on gamification in mobile app onboarding. The moment when users first open your app is critical to the app’s success, and you can use gamification as a tool to get a new user through the learning curve.
But gamification doesn’t just fit with onboarding. It’s possible to apply gamification to any part of app design, or even design an entire app—that is not a mobile gaming application—around it.
I’ll examine Forest, a productivity app, as a case study of gamification embedded so deeply into an app’s framework that gamification becomes the entire reason to use the app in the first place.
Continue reading How to Use Gamification in Mobile Apps: A Case Study
One of our finest tasks as designers is to filter the abundance of choice into easily digestible bits. Creating great interfaces is as much about motivating, teasing, leading, and guiding users along—so that they experience value, faster—as it is to improve usability by removing friction. This requires an endeavor into product psychology and the art of designing with purpose and intent.
Continue reading Creating the Persuasive Pattern Card Deck
It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight project deadlines and limited resources. But one form of user research–contextual inquiry–can be practiced regularly just by watching people use the things around them and asking a few questions.
I started thinking about this after a recent experience returning a rental car to a national brand at the Phoenix, Arizona, airport.
My experience was something like this: I pulled into the appropriate lane and an attendant came up to get the rental papers and send me on my way. But, as soon as he started, someone farther up the lane called loudly to him saying he’d been waiting longer. The attendant looked at me, said “sorry,” and ran ahead to attend to the other customer.
A few seconds later a second attendant came up, took my papers, and jumped into the car to check it in. She was using an app on an tablet that was attached to a large case with a battery pack, which she carried over her shoulder. She started quickly tapping buttons, but I noticed she kept navigating back to the previous screen to tap another button.
Curious being that I am, I asked her if she had to go back and forth like that a lot. She said “yes, I keep hitting the wrong thing and have to go back.”
Continue reading Honing Your Research Skills Through Ad-hoc Contextual Inquiry