Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification At times it can be a hard internal sell to justify the costs and…
Using eye-tracking to test email marketing
What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…
Heuristics, bias, and deliberation in interaction design
Through social psychology and cognitive science, we now know a great deal about our own frailties in the way that we seek, use, and understand information and data. On the web, user interface design may work to either exacerbate or counteract these biases. This article will give a brief overview of the science then look…
At the heart of design are the stories that give meaning to the work. Andrew Hinton meditates on what stories have taught him about information architecture and the people inhabiting the places he’s helped design.
Gerry McGovern discusses the importance of task management
In this B&A podcast, Jeff Parks speaks with Gerry McGovern about the thinking that went into his new book. They discuss customers as strangers, the Long Neck, and task management — how to deliver and
measure what your customers want.
A Crash Course for Designers and Stakeholders
With technology touching ever more of our work lives, user research, in its many guises, becomes part of the project lifecycle. For those of us who want a better idea of what to expect when working with a researcher, Demetrius Madrigal sets our expectations.
A quick way to evaluate your IA
After hearing about Donna Spencer’s paper-based tree testing, Dave O’Brien and his colleagues were hooked, so much so that they built an online tool to allow you to effectively test a site hierarchy. Hear about the tree testing approach and see how O’Brien’s tool works.
Talking down a hostage-taker requires extraordinary empathy and close attention to communication patterns. Bryan McClain and Demetrius Madrigal of ActiveComm Labs show us how we can apply these skills when conducting user research.
Using appropriate fidelity for the situation
Fred Beecher categorizes prototypes along two dimensions of fidelity –visual and functional — and explains how to choose the right kind of prototype that answers the right questions.