In content metadata and hierarchies, you will often find a goldmine of implicit and explicit data that you can leverage to creatively contextualize content. After a brief introduction on taxonomy and metadata, this article focuses on finding and utilizing such relationships in hierarchies.
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Personalization is not Technology: Using Web Personalization to Promote your Business Goal
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Personalization, properly implemented, brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant. Personalization, poorly implemented, complicates the user experience and orphans content. This article describes what separates the freshness from the noise.
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