Trevor van Gorp, Author at Boxes and Arrows

Articles by this author:

Emotional Design with A.C.T. – Part 2

Back in Part 1, we looked at how the emotions expressed by people and products communicate personality traits over time. We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own,1 but

August 18, 2010 Design Principles / Foundational Thinking / Learning From Others

Emotional Design with A.C.T. – Part 1

Posted by Trevor van Gorp

We form relationships with products and services for the same reasons we form them with people. In this first of two installments, Trevor explains how emotion commands attention.

August 7, 2008 Design Principles / Learning From Others

Design for Emotion and Flow

Posted by Trevor van Gorp

Trevor van Gorp explains how psychologist Mihaly Csikszentmihalyi’s concept of “flow” can help you design emotional web experiences by cutting through information overload to engage users.