This article explains what conceptual models are and describes the value of developing a conceptual model of a software application before designing its user interface. Conceptual Model: a Model for Users’ Mental Model A conceptual model of an application is the model of the application that the designers want users to understand. By using the application, talking with other users, and reading the documentation, users build a model in their minds of how to use the application. Hopefully, the model
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The General Stakeholder Interview
This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Topics applicable to most stakeholders Try to keep
Continue readingThe Marketing Stakeholder Interview
This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Marketing stakeholders Marketing stakeholders (such as marketing executives
Continue readingThe Engineering Stakeholder Interview
This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Engineering stakeholders Try to speak with engineering management
Continue readingThe Sales Stakeholder Interview
This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Sales stakeholders Sometimes sales and marketing are lumped
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